20 Jul

Google can easily identify voter preference from surveys and has been experimenting with sending hidden messages to Democratic voters urging them to vote. From the results of their testing during the primaries, they estimate they can turn out up to one million or more additional Democratic voters in November. That could be enough to tip a close election. The message is flashed so fast that while the mind registers the message, it does not register that it saw it. In college, in the late 1960’s, I saw a report on early studies done in movie theaters that demonstrated that showing a single frame containing a picture of popcorn or pop just before intermission would boost their sales of that item dramatically, yet patrons were unaware that they had seen the picture. Who knows what ads that Google or other media are using that people are not aware of.

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